What was once a single creative front has now evolved into new creative forces.
This expansion is not only operational — it’s strategic. Alongside Last Potato Filmes, new branches emerge: Last Content, Studio Last, and La Batatita, focused on the international market.
Each branch responds to a different opportunity, with its own language and way of operating.
Behind all of them, the same origin.
The same strength.
The same potato.
Last Potato Filmes is the advertising arm of the Last Group. We operate as true creative partners, from the first alignment to the final frame, with clarity, presence, and attention to what makes a story work.
The market demands speed and multiple formats; we respond with a solid process and refined execution, protecting the creative intention from set to delivery.
Sharp direction, smart production, and precise post-production for every screen including TV, digital, social, vertical. And when AI adds value, it expands possibilities and accelerates workflows without taking away what matters most: direction, aesthetics, and intention.
Last Content is the branch of the Last Group dedicated to the development and production of content and entertainment.
Creating projects designed to build continuity, develop their own language and sustain audience interest over time, such as series, web series, documentaries, docuseries, behind-the-scenes content and original formats.
We approach each story with attention to what it demands, from concept to final delivery, always seeking a solid, immersive and coherent construction aligned with the universe of each project.
Our focus is to develop content with identity, rhythm and longevity, stories that invite audiences to keep watching, return for the next episode and remain immersed in that world.
A Studio Last is the potato dedicated to creation through Artificial Intelligence. A studio designed to develop projects that expand the possibilities of image, narrative and experience.
More than optimizing time, AI allows us to make ideas viable that once seemed distant in terms of deadline, scale or budget.
We create characters, visual universes, FOOH, films, images, campaigns and hybrid projects, combining AI tools with traditional techniques of direction, design and production.
Our focus is to use technology as a means, not an end, expanding creative paths and transforming possibilities into real projects.
A La Batatita is our international branch, created to expand our presence across Latin America and connect different territories, teams and productions through a shared vision.
We operate with a focus on production service, offering local support for projects that require structure, field expertise and precise execution across different countries in the region.
From research to logistics, from casting to set, every stage is handled with attention and fluidity.
At the same time, La Batatita was also created to take the experience of the Last Group beyond Brazil, participating in international projects as a production partner. This presence becomes even stronger through the connection with our Argentinian partners, expanding our regional reach and creating a collaborative base capable of supporting productions with greater proximity, scale and consistency.
